Nowadays creativity has become a grab-bag term, like diversity and hope, that can mean so many things that it runs the risk of meaning nothing at all. To me, creativity is the genesis of original concepts or innovations that relies primarily on our imagination. It’s our subconscious forming a representation of what’s not obvious to the traditional senses. I don’t think creativity starts with a eureka moment; I don’t believe ideas are spontaneously generated inside an intellectual vacuum. We mentally wander down a long and winding road while interacting with the world in order to produce a groundbreaking new idea.