The “Moist” of It All: A Look at Word Aversion.

A recent study by Paul Thibodeau, a professor of psychology at Oberlin College, examines the phenomenon of "word aversion"--the extremely visceral distaste that some people have in response to certain words, such as "moist," "luggage," and "phlegm." Check out this article about this study and the words that repel us. It got me thinking about the inherent power of these words and how I can use their “yuck factor” to my advantage in my writing.